AI-Discoverable Products and Services — Can AI Actually Find You?
January 28, 2026
This is part of the blog series, “A practical AI strategy framework — Beyond the hype”.
This is the most advanced area of the AI strategy framework — and the one that will separate leaders from followers over the next few years. The shift here is subtle but profound. AI-consumable services doesn’t mean AI just recommends your product. It means AI actually uses it to get work done.
An AI agent by design doesn’t just suggest a tool and step aside. It connects to your service, calls your APIs, and completes tasks on the user’s behalf. The “user” is no longer clicking buttons — the AI is making service calls.
Imagine an AI helping a construction manager plan a project. It doesn’t just recommend scheduling software. It pulls in project data and builds the schedule automatically, using tools available to it. Or thinking about AI helping a CFO analyze spend. It connects to financial systems, runs the analysis, and delivers insights without the CFO spending a lot of time with the dashboard.
This is already happening in pockets. AI agents can book travel, order supplies or schedule appointments. In the e-commerce space, Stripe has described this shift as agentic commerce — where AI systems initiate and complete transactions, on behalf of customers.
Most companies aren’t set up for this yet. And the challenge isn’t just technical — it’s strategic. Yes, you need APIs that AI can safely call. Authentication that works for non-human actors. Documentation that AI systems can actually understand. But those are table stakes. The harder questions come next.
If AI agents are consuming your services on behalf of users, how does pricing work? How do you prevent abuse? How do you enforce limits, quality, and control when the consumer isn’t a person?
The companies getting ahead of this are thinking about those questions now. They’re designing AI-friendly APIs, defining clear policies for agent access, and experimenting with pricing models where the customer is effectively an AI.
One pattern I’m seeing work well for services is tiered access: low-cost or free access for discovery and evaluation, and paid access when AI agents actually execute transactions or use premium capabilities. This mirrors how humans adopt products — but optimized for machines that move faster and scale instantly.
New standards are emerging to support this shift. Anthropic’s Model Context Protocol (MCP) is one example, designed to help AI systems reliably discover and interact with tools and services. At the same time, investors and builders are increasingly framing AI agents as economic actors in their own right, not just helpers.
This isn’t limited to “digital-only” companies. Even traditionally physical or services-heavy businesses are being pulled into this world. When AI systems reason over interfaces, inventories, availability, and policies, they expect to act, not just read. If your service can’t be consumed programmatically, it risks being skipped entirely. Companies that become AI-consumable aren’t just building for today’s customers. They’re building for a future where AI agents do the searching, the choosing, the buying — and even the using — of your service.
That completes the full AI strategy framework: AI-powered experiences, AI-built systems, AI-run operations, AI-discoverable products and services, and AI-consumable services.
Happy exploring — and may your APIs be callable, and your services ready when AI agents come knocking 🖖.
